Free the Captives launched its new Reducing the Demand marketing campaign, targeting the Johns by unveiling acommercialthat will air on television this spring and summer. In this commercial, Sheriff Garcia makes it clear that men who purchase women and girls will no longer be tolerated in Harris County. Besides television, this marketing campaign will also include radio PSAs and billboards. You can help with this campaign bysharing the commercialon Facebook and Twitter and voting on their siteby March 22nd for your favoritebillboard design.